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A key player in the creation of a new world of marketing, SK Marketing & Company

SK Marketing & Company is a marketing company that effectively communicates with a wide array of clients. By carefully listening to the needs of both corporate and individual clients, and by capitalizing on our diverse communication channels, we can provide optimized solutions to the challenges faced by our clients.

SK Marketing & Company employs a number of marketing specialists, each of whom boasts extensive knowledge in their chosen field. Their constant study of diverse marketing solutions, accumulated experience, and marketing expertise, together with integrated analysis and logical thinking, are the foundation of SK Marketing & Company’s competitive edge.

At SK Marketing & Company, we use our own communication methods and marketing capabilities to provide marketing solutions which are highly-effective in creating great synergies for our clients

With our advanced capabilities and comprehensive solutions, SK Marketing & Company aims to provide the highest levels of satisfaction and value.

About Us

Brand Story

- Main > About Us > Brand Story

Brand Story
SK Marketing & Company is a marketing company that effectively communicates with a wide array of clients.
By carefully listening to the needs of both corporate and individual clients, and by capitalizing on our diverse communication channels, we can provide optimized solutions to the challenges faced by our clients.

SK Marketing & Company employs a number of marketing specialists, each of whom boasts extensive knowledge in their chosen field. Their constant study of diverse marketing solutions, accumulated experience, and marketing expertise, together with integrated analysis and logical thinking, are the foundation of SK Marketing & Company’s competitive edge.

At SK Marketing & Company, we use our own communication methods and marketing capabilities to provide marketing solutions which are highly-effective in creating great synergies for our clients.

With our advanced capabilities and comprehensive solutions, SK Marketing & Company aims to provide the highest levels of satisfaction and value.

Scope of Business
01. Affiliate Marketing
: OK Cashbag Service
: Membership Management
: Targeted Consumer Marketing Program
: DBM/CRM Solution

02. COMMUNICATION
: Ad Planning for Key Media Channels
: Media Consulting
: Sales Promotion/Marketing Campaign

03. COMMERCE
: Mobile Gifticon Service
: Wedding/Childcare Service
: Community Portal Service
: Online Shopping/Open Market Service

04. CONSULTING & RESEARCH
: Marketing Consulting Service
: Customer Research Service
: Corporate Marketing Training

05. LBS
: Telematics / Navigation / Traffic Information / Digital Map Service

CEO’s Message

- Main > About Us > CEO’s Message

Message from the CEO
As Korea’s first provider of integrated marketing solutions, at SK Marketing & Company, we enable our clients to communicate more powerfully with consumers, on both an intellectual and an emotional level.

A powerhouse of imagination and creativity!
True marketing success is achieved through innovation and creativity.
In an ever-changing market, differentiated marketing activities are vital.
Endless curiosity, indomitable daring, open-mindedness to diverse approaches, and a distinct originality …
SK Marketing & Company knows no boundaries.

Client needs are our number-one priority!
We implement our clients' briefs aggressively and creatively.
We suggest to our clients means by which to direct their businesses towards greater success.
SK Marketing & Company provides novel ideas which help clients build and develop their brand capital.

Full of energy, full of vigor!
With SK Marketing & Company, the process by which complex marketing challenges are addressed is a value-adding one.
This is made possible by the experience and specialization of SK Marketing & Company's team of experts, who never hesitate to accept and thrive upon new challenges.
The passion of our people is the key driver behind the success of SK Marketing & Company.

Marketing expertise, our source of pride!
Our pride and confidence as a professional marketing company stems from our vast expertise and insight gained through many years of theoretical and practical experience.
We apply the strictest standards to our work to provide our clients with the greatest level of satisfaction.

Experience a new world of marketing, and enjoy the best marketing solutions provided by SK Marketing & Company, through the strength of its leading marketing infrastructure.

VISION

- Main > About Us > Vision

T.V.O. (TOTAL VALUE ORGANIZER)
Based on the rich marketing experience and extensive capabilities of our parent company, SK Group, we offer integrated marketing solutions to our corporate clients. And to help our individual customers to deploy their budget more effectively, we take advantage of our broad partnerships with various companies, to provide increased customer satisfaction.

SK Marketing & Company is a ‘Total Value Organizer’ that leverages maximum ROI from marketing expenditure for corporate clients and delivers greatest value to individual customers.

Roles
Corporate Clients, Individual Customers
01. Providing comprehensive marketing solutions through rich insight into the customer, the business and the market
02. Providing comprehensive spending solutions in terms of recognition, information, selection, purchase and payment

HISTORY

- Main > About Us > History

History 2008
2008.04 SK Marketing & Company Co. Ltd. Established (April 7th)
2008.05 Transferred and launched OK Cashbag service business
Incorporated subsidiary company OCBS (OK Cashbag Service)
2008.06 Launches advertising service business
2008.07 Transferred and launched Gifticon service business
2008.10 Opened 2nd and 3rd Ofelis Wedding & Convention (Chungdam/ Bupyeong)
2008.11 Incorporated a subsidiary company CMI (Cross M Insight)
Transferred LBS service business
Transferred phone-bill service business
2009
2009.01 Launched LBS service business
2009.06 Acquisition and launch of the selective welfare
2009.07 Launches Culture cube service
2009.09 Launches T Membership Cashbag service

CI

- Main > About Us > CI

Corporate Identity
The name of SK Marketing & Company, the first integrated marketing company in Korea, represents the company’s vision: creating new customer value based on the marketing expertise and credibility of its parent company, SK Group.

The Corporate Identity (CI) of SK Marketing & Company is designed to clearly express this vision. In order to prevent the impairment of this image through distortion, modification or misuse of the CI, the CI standard should be strictly adhered.

<MANUAL DOWNLOAD>
※ It is necessary to download a manual that provides rules on the use of AI and JPEG files for prevention of loss of company image.

Color Standards
The color red in the CI symbolizes ‘dynamism & vitality,’ while orange represents ‘happiness, affection & warm reception’. The use of these colors plays a key role in building a positive image for SK Marketing & Company, and therefore, the standards for use of these colors should be strictly adhered.

Promotion Icon
The cube-shaped promotion icons, including Idea Cube, Creative Cube and Passion Cube, represent the comprehensive marketing capabilities of SK Marketing & Company.
The slogan of ‘Marketing Excellence’, along with the promotion icon, implies SK Marketing & Company's achievement of optimal marketing results through utilization of the best marketing strategies and capacities.

<MANUAL DOWNLOAD>
※ It is necessary to download a manual that provides the rules on the use of AI and JPEG files for prevention of loss of company image.

Ethical Management

- Main > About Us > Ethical Management > Intro to Ethical Management

Definition
Ethical management refers to recognizing economic and legal responsibilities with regards to the conduct of management, fulfilling socially expected ethical responsibilities widely expected as basic duties, making them a core component of corporate decision-making principles and behavior, and working towards fulfilling them.

01 Economic Responsibility
The company is responsible for producing socially needed products and services, selling them at a reasonable price, continuously carrying out business as a result, and making profits enough to compensate shareholders.

02 Legal Responsibility
Business operations must be done according to fair rules. In other words, each company is responsible for conducting management within the framework of the social covenant that society had made through legislation.

03 Ethical Responsibility
The company is responsible for behaving in such a way as to meet the expectations, standards and values of stakeholders such as customers, employees, shareholders and society.

04 Eleemosynary Responsibility
This refers to the company’s voluntary fulfillment of responsibilities, that is, fulfilling the responsibilities as a member of society by engaging in cultural activities, donations, and volunteer services.

Background
Companies of the past used to fulfill their responsibility to society in the form of donations, charities, and compliance with laws and regulations on a more or less involuntary basis or with the ulterior motive of enhancing their image, but more recently the awareness that corporate growth and continuity through ethically transparent management is the most fundamental social responsibility has been firmly established. Ethical management is an evolution of modern management that strives to improve the future value of the business and preemptively manage likely risks, not simply by making unilateral contributions to society or stakeholders but by serving as a cooperative participant.

As cases of corporate accounting frauds, unethical management and environmental pollution have been rising recently, global interest in social responsibility of businesses has greatly increased, thus the need to pursue ethical management in compliance with social requirements has gained wide spread attention. Accordingly, various international norms and socially responsible investments are increasing to a great extent, and more recently the UN and ISO (International Standard Organization) have been establishing standardized international norms.

To actively respond to these social needs, SK Marketing & Company will introduce ethical management and systematize it throughout the corporate structure, and thus maximize stakeholder values and ensure the sustainable growth and development of the company.

Plan
01 Introduction of an ethical management system
Establishment and Proclamation of our Code of Ethics Establishment of a Code of Ethics for all employees to pledge to and comply with

Building an infrastructure
Installation and operation of an ‘ethics counseling center’
Establishment and improvement of regulations and systems related to ethical management
Establishment of practical guidelines for the Code of Ethics

02 Diffusion of ethical management
Stronger commitment
Sharing best practices for ethical management
Regular ethics education
Reinforcement of win-win partnerships
Building communication channels with suppliers to actualize ethical management

03 Establishment of ethical management
Ethical management as corporate culture
Building an autonomous ethical management system for individual businesses
Development and application of a workable, practical ethical management model

Practicing strategic ethical management
Organic integration with corporate strategies
Revitalization of social contribution activities

- Main > About Us > Ethical Management > Code of Ethics

Code of Ethics
SK Marketing & Company has established the following Code of Ethics.
Version: March 2009
Preface to the Code of Ethics
SK Marketing & Company (referred to as the `Company` hereinafter) endeavors to become a SUPEX Company that plays a critical role in social and economic development and contribute to the happiness of society by making SKMS the basis of corporate management, and by creating diverse values for employees, customers, shareholders and business partners.

The company shall pursue happiness in such a way that it will be sustainable over a long period of time and so that the mutual relationship between the company and stakeholders and their roles are well balanced.

The company will also respect the natural economic order of a free market and compete fairly in accordance with ethical trade practices. The company shall seek to gain competitive edges in a fair and just manner, namely by improving the quality of its products and services.

Accordingly, the company will establish and comply with the Code of Ethics, the standard for employees’ behavior and judgment by pursuing SUPEX based on pursuit of its management philosophy and people-centered management (which is the core management principle).
- The company must win the trust of its customers by continuously satisfying their needs and ultimately grow and develop with them.
- The company must promote an environment in which employees are self-motivated to work energetically and contribute to the development of the company and to the creation of stakeholder value.
- The company must enhance the value of the company to ensure that shareholder value can be created, and thus enhance transparency and manage the company efficiently.
- The company must provide its’ Business Partners (referred to as `BP` hereinafter) with opportunities for fair trade, and pursue win-win management based on mutual trust.
- The company must contribute to society as well as to economic development through social and cultural activities while doing its best to manage the company in compliance with social norms and ethical standards.

Text of the Code of Ethics
1. Attitudes of employees
1.1 Sincere execution of duties
1) Employees must be clearly aware of their rights and responsibilities, and perform their duties in good faith.
2) In principle, employees should not hold more than two offices or jobs, or moonlight, which may adversely affect their performance. However, in consideration of the relationship to their jobs, an exception may be made with the prior consent of the company.
1.2 Maintaining dignity and promoting a sound corporate culture
1) Employees must keep in mind that their words and deeds are directly connected to the trustworthiness and reputation of the company, and make efforts to fulfill their responsibilities and duties as members of society.
2) Employees should not engage in any behavior that hinders the formation of sound relationships, such as sexual harassment, or pressure any other employee to do anything that will cause undue burden or stress upon them. Employees must perceive each other as partners and regard each other with mutual respect, –this is key to promoting a sound organizational culture.
1.3 Fair execution of jobs
1) Employees should not mix business with pleasure, and must perform their duties in a fair and transparent manner. Accordingly, they should not offer money or entertainment to stakeholders for the purpose of gaining illegal, unjust or unfair profits/advantage.
2) Employees should not receive money, entertainment or personal favors from any stakeholders such as BPs. If it is inevitable to receive any money from them, they must handle it in accordance with the `standard for handling received gifts,’ and report the matter to the department in charge of ethical management or the ethics counseling center. However, an exception will be made in the following cases:
+ PR and event souvenirs;
- Articles with the logo or name of the company or a BP, whose prices are socially acceptable.
+ Expenditures for congratulations and condolences;
- Money received for mutual aid whose amount is socially acceptable.
3) In principle, employees must report to their superiors when they contact BPs in connection with their jobs.
1.4 Resolution of conflicts of interest
1) Employees should not act in any way that poses a conflict of interest with the company, or create a conflict of interest with the company, and if they inadvertently violate this dictum, they must report to the department in charge of ethical management or the ethics counseling center.
2) Acts that may create a conflict of interest are as in the following paragraphs, however, as it is not a complete list of all conflicts of interest, employees must exercise stricter judgment and be more discrete in an actual situation.
+ The following are examples of conflicts of interest in which employees must exercise their own high standard of discretion;
- Employees trading with a BP or competitor directly or through a third party;
- Employees holding a position in a company that has a conflict of interest with the company without the approval of the latter;
- Employees borrowing money from or lending money to a BP, making investments jointly with a BP, guaranteeing a loan of a BP, or leasing real estate or movable properties to and from a BP directly or through a third party;
- Employees receiving compensation from a BP directly or through a third party.
- Employees owning securities or bonds of a BP directly or through a third party without the approval of the company.
+ The following are examples of employees’ using privileged business information they acquired as a course of their business duties to gain illegal profits, thereby creating a conflict of interest;
- Employees purchasing any property or security of which the company is also trying to purchase or lease directly or through a third party; and,
- Employees getting a BP to guarantee the employment or job recommendation of themselves or a third party when they have an opportunity to use privileged information of the company to provide personal advice.
+ Employees must report to the ethics counseling center when their family or relatives trade with the company or a BP.
1.5 Protection and proper use of company assets and information
1) Employees should not use the assets of the company for personal gain, or transfer or lease them to a third party without approval.
2) Employees should not use the budgets of the company for personal purposes, and must use them efficiently and in compliance with the purpose stated by the company.
4) Employees should not excessively use company PCs, internet connections, email, phones and faxes for personal purposes.
5) Employees must actively protect company intellectual property rights, such as the company’s patents, rights of trade, trademarks, copyrights, or any other information of value.
6) Employees must strictly manage the information assets of the company, including business information and technical information, in accordance with the security management standards of the company. The disclosure and scope of information will be determined in accordance with related laws and regulations, company rules and policies, and apply them in the same manner to interviews with the media.

2. Responsibility to customers
2.1 Customer-centered management
1) The company will make continued efforts to provide the products and services customers need.
2) The company will do its best to correctly identify customer requirements, respect the just requirements and reasonable suggestions of customers, and actively reflect them into the management activities of the company.
2.2 Protecting customer information
1) The company will comply with the laws and regulations related to the protection of customer information, and continuously check and improve the processes for protection of customer information, and do its best to protect customer information by building and operating the best IT security system and installing customer information managers. The company should not use customer information for any purpose other than that for which it was provided, or offer it to a third party unless the customer agrees or it is legally permitted.
2.3 Enhancing customer value
1) In providing customers with products and services, the company will do its best to enhance customer value, e.g. promoting an environment in which the level of quality the customer expects is maintained, and in which the products and services can be used safely and beneficially.
3. Responsibility to employees
3.1 People-centered management
1) The company will respect the personality and character of each employee as a valued individual, and treat each employee fairly and reasonably according to their competencies and performances.
2) The company must promote an environment for SUPEX so that employees can voluntarily and energetically maximize the use of their intellectual potential.
3) The company will support the self-development activities of employees, and provide them with learning opportunities so that they may develop the skills necessary to better perform their jobs.
3.2 Safety and happiness of employees
1) The company will comply with relevant international standards, related laws and regulations, and internal regulations, e.g. improving systems for the sake of employees’ health and safety and providing regular training.
2) The company will do its best to ensure that employees can display their spirit to take on challenges and be creative so they may pursue happiness with their coworkers on the basis of mutual trust and self-respect.

4. Responsibility to shareholders
4.1 Enhancing corporate values
1) The company will maximize corporate values by efficiently managing the business through continuous innovation, and share the results with shareholders.
4.2 Protecting the rights and interests of shareholders
1) The company will practice transparent management with a focus on the Board of Directors, and respect the just demands and suggestions of shareholders.
2) The company must correctly record and maintain accounting information in accordance with generally accepted accounting principles, related laws and regulations, and internal rules.
3) All management information of the company must support the decision-making of the top management by reflecting facts or transactions correctly.

5. Relationship with Business Partners
5.1 Fair trade and win-win management
1) The company will provide suppliers with a fair opportunity for transactions, and always act in a manner that pursues mutual benefit and prosperity; the company will not use its superior position to act unfairly or gain unjust or detrimental advantage.
2) Employees must handle matters that are likely to be interpreted as violating fair trade laws after prior consultation with the department in charge of fair trade or judicial affairs, and should not make arbitrary decisions.

6. Responsibility to society
6.1 Promotion of a sound culture
1) The company will continuously pursue technology innovation and improve its business to help create a convenient and prosperous world, and thus improve the quality of life of people and contribute to their overall happiness.
2) The company will comply with all local laws, regulations and social norms of any place where it conducts business, and respect the traditions and culture of the local communities.
6.2 Respecting the dignity of people
1) The company will not unreasonably discriminate against any stakeholders such as customers and employees in any place where it conducts business on account of ethnicity, religion, gender, or disability.
2) The company will always act to protect minors, protect the privacy of customers and protect basic human rights anywhere that it conducts business.
6.3 Environment-friendly management
1) The company will comply with international standards related to environmental protection, related laws and regulations, and internal regulations, and practice environment-friendly management.
6.4 Social contribution activities
1) The company will actively participate in social contribution activities, and always endeavor to make the entire society happy.
6.5 Maintaining political neutrality
1) The company will respect the political rights and political opinions of each individual, and will not use any company funds, manpower and/or facilities for political purposes.
2) The company will try and avoid any inappropriate trade with any government, and comply with all the laws and regulations of all nations.

7. Application of the Code of Ethics
7.1 Scope of application and obligation to comply
1) This Code of Ethics will apply to the company and all employees of the company; all employees are obligated to comply with and pledge themselves to this Code of Ethics.
2) Violations of this Code of Ethics will be handled according to company rules.
7.2 Reporting of violations and protection of informants
1) Employees aware of any violation of this Code of Ethics must report or give information to the leader of the organization or the department in charge of ethical management to help expedite the resolution, thereby actively protecting the company and employees from such a violation.
2) Employees will not be subjected to any disadvantage in relation to the act of giving information.
3) Details regarding counseling, handling of information provided by informants, and protection of informants will comply with the ‘procedure for ethics counseling and handling information provided by informants.’
7.3 Guidelines on the Code of Ethics and working rules on ethical behavior
1) The executive in charge of ethical management may establish and enforce ‘guidelines on the Code of Ethics’ if it seems necessary in relation to the enforcement of this Code of Ethics.
2) The executive in charge of ethical management may recommend establishment and enforcement of the ‘working rules on ethical behavior’ in consideration of job characteristics after consultation with the head of relevant divisions.

Supplementary provisions
1. Date of enforcement
This Code of Ethics has gone into effect as of March 12, 2009

- Main > About Us > Ethical Management > Ethical Management News > Activities

Activities
2009
March 2009
Establishment of the Code of Ethics
To build an infrastructure for ethical management and enhance its effectiveness, SK Marketing & Company requested SKMS to establish the Code of Ethics. SK Marketing & Company’s Code of Ethics covers employees’ attitudes, their responsibilities to customers/employees/shareholders/society and their relationship with BPs. It provides standards concerning employees’ behavior and judgment so that they will be able to make correct and ethical decisions in the various situations they may face when conducting business.

June 2009
Ethical Management Corner opens on the website
To enhance employees’ awareness of ethical management and to support/check ethical management practices through the ethics counseling center, the company opened the ethical management ‘corner’ on its website. The ethical management page consists of an introduction to ethical management (definition, background and practices), introduction to SK Marketing & Company’s Code of Ethics, ethical management news (activities, news and archives), and ethics counseling/reporting center.

- Main > About Us > Ethical Management > Ethical Management News > Related websites

Related websites
The following are links to various websites related to ethical management.
Domestic
Federation of Korean Industries Ethical Management http://csr.fki.or.kr/curiss/csr
SR Standardization Forum-ISO26000 http://www.kssn.net/sr
KABE http://www.kaobe.or.kr
Fair Trade Commission http://www.ftc.go.kr
Ministry of Knowledge Economy http://www.mke.go.kr

Overseas
Ethics and Compliance Officer Association-ECOA http://www.theecoa.org
Bentley University Center for Business Ethics http://www.bentley.edu/cbe
International Business Ethics Institute-IBEI http://www.business-ethics.org
Global ethics http://www.globalethics.org
Ethical Corporation http://www.ethicalcorp.com
Business Ethics Magazine http://www.business-ethics.com
CTI - Character Training international http://www.character-ethics.org

Ethics Counseling/Information Giving

- Main > About Us > Ethics Counseling/Information Giving

How to use
01 Introduction
At the ethics counseling/reporting center employees can get counseling on ethical management, interpretation of the Code of Ethics, and advice on how to resolve ethical conflicts encountered with regards to executing their job, unfairness issues, improper requests, receipt of illicit money and entertainment, complaints related to accounting discrepancies (accounting fraud, internal controls and auditing issues), other unfair practices and corruption, and advice on ways to report them. Counseling will be given and handled with the strictest confidentiality, that is, the identities of those receiving counseling and the details involved will be kept strictly confidential so that such information will not be disclosed against their will. Counseling will be handled as quickly as possible, and results will be sent in the manner requested.
※ Slander, incidents not properly or credibly based on facts, and matters concerning privacy will not be handled.

Examples of counseling and reporting
- An employee abusing their dominant position to engage in unfair practices and make improper requests - Requests or receipt of money, entertainment, perks, joint investment and loans from stakeholders such as suppliers - Complaints/discrepancies related to accounting (matters related to accounting, accounting-related internal control, and auditing) - Behavior damaging the soundness of the corporate culture - Inappropriate use of company assets and information, or making improper gains - Other unethical behavior related to stakeholders, etc.

Link to counseling / giving information
※ Your valuable information will be of great help to the ethical management of the company.

02 How to get counseling / give information
Face-to-face: Ethical Management Team of SK Marketing & Company
Online: Click Ethics Counseling / Giving Information via the website of SK Marketing & Company
Phone: 02-6390-3730
Fax: 02-6390-3650
Mail to: Ethical Management Team, 5th floor, Korea Chamber of Commerce & Industry, 4-ga, Namdaemunro, Jung-gu, Seoul Email: ethics@skmnc.com

Protection of Informants
To ensure that informants can feel safe when providing information, informants’ identities and details of the information will be strictly protected. To this end, the company operates the informant protection program.
01) Informants will not be subjected to any personal disadvantage or discrimination because they gave information.
02) If they experienced any disadvantage because they gave information, they may request the department in charge of ethical management for correction and protection, and the department in charge of ethical management must take all necessary actions to minimize the disadvantage.
03) The identities of the informants and the details of the information they provided will be kept confidential so that such information will not be disclosed against their will.
04) Those cooperating with the fact-finding process by making a statement or providing materials will be equally protected.

Counseling / giving information
The valuable information you provide will greatly help the company’s ethical management. Your counseling will be received and handled confidentially. Rest assured that the identities of those receiving counseling and the details thereof will be kept strictly confidential so that such information will not be disclosed against their will. Counseling will be processed as quickly as possible, and the results will be sent to you in the manner you request.
※ Slander, incidents not properly or credibly based on facts, and matters concerning privacy will not be handled.

[Sending information]
Information type: Select type. (ethics consultation / information)
Subject
Description
Attach file (search file)
Give information anonymously
Name
Resident registration number
Contact info
Email (select mail.)
How to reply (email / phone / not necessary)
Give information

Location

- Main > About Us > Location

Location
Address

SK Marketing & Company
45, Namdaemun-ro 4, Jung-gu, Seoul, Korea
Tel.: 02-6390-3114 l Fax: 02-6390-3115

Exit 9 of City Hall Station (Subway lines 1 & 2)
Exit 3 of Seoul Station (Subway lines 1 & 4)

Business

Affiliate Marketing

- Main > Business > Affiliate Marketing

Brand
OK Cashbag, a major mileage service in Korea
The OK Cashbag service is an integrated mileage service used by approximately 64% of Korea’s total population. As a key mileage service in Korea, through which mileage points can be accumulated and spent in all member stores, OK Cashbag enables customers to enjoy a wide array of commercial and life-style benefits.

Business Overview
In a dynamic market, customer needs are increasingly complex. To meet these customer needs, loyalty services are being constantly expanded and enriched in diverse industry and product groups. SK Marketing & Company’s affiliate marketing business leverages intellectual capital gained through operation of the OK Cashbag service. We provide corporate clients with optimized marketing solutions, while individual customers can enjoy intelligent customized services. By continuously exploring new business opportunities and diversifying into new markets, SK Marketing & Company, a Total Value Organizer, is growing with its clients.

Expansion of Mileage Service
Based on a rich understanding of our customers and their needs, we intend further to develop our loyalty program and expand the business areas of our loyalty marketing service. To this end, we put top priority on protecting the personal information and the rights of our customers, which will enable us successfully to advance into the global mileage service market.

Expanded Roles as Marketing Solution Provider

SK Marketing & Company is leveraging its experience with OK Cashbag, the first and largest service of its kind in Korea, to build its customer-focused marketing capabilities. We continue to provide comprehensive, tailored marketing solutions: formulating strategies based on detailed research; devising implementation plans for campaign execution, and developing customer loyalty programs.

Establishment of Growth Base through New Market Creation
Through bilateral and multilateral strategic partnerships with our corporate clients, we are committed to creating new marketing opportunities and developing strategic business models. By doing so, we believe that we can flourish symbiotically with our clients.

Scope of Business
OK Cashbag Service
SK Marketing & Company manages the OK Cashbag service, which now has a membership of 30 million and the largest network of member stores in Korea. By allowing customers to accumulate and spend mileage points through diverse affiliates, we offer a vast range of benefits to both corporate and individual customers.

Key Services
Point Accumulation: OK Cashbag points are accumulated and can be spent at member stores both on- and offline.
Product Coupon: OK Cashbag points can be earned when purchasing products and presenting a Cashbag coupon.
Credit Card Accumulation: OK Cashbag points can also be earned with credit cards (excluding OK Cashbag credit cards, current account cards, and debit cards).
<Visit the OK Cashbag website>

Integrated Loyalty Marketing
We provide integrated mileage programs for financial companies and integrated loyalty programs for corporate clients based on the OK Cashbag service. By continuously developing new loyalty scheme business models, we work toward revolutionizing the mileage service market.

Key Services
Integrated Mileage Program for Financial Companies: We develop and operate diverse mileage programs to meet the needs of our partners (Hana Cashbag, Kyobo AXA Auto Insurance, etc.)

T Cashbag Double Up: Membership service brand for customers of SK Telecom and T Membership. Double discounts or bonus mileage points are available through OK Cashbag points when purchasing services from selected partners.

New Services based on Loyalty Marketing Platform
SK Marketing & Company is taking its affiliate marketing programs to the next level by addressing market segmentation through CRM and DBM.

Key Services
Tasty Privilege ‘Lodia’: Under the “Food & Culture Membership” program, bonus discounts and point accrual benefits are offered by OK Cashbag partner companies in almost all “food and culture” categories, such as restaurants, movies/performances, tourism/leisure, travel/hotels, and healthcare.
<Visit the Lodia website>

Communication

- Main > Business > Communication

Business Brand
READ Insight
<visit the Communication Business Center blog>

RE-Create
To re-create the communication paradigm

ACCURATE
To provide an accurate insight into clients and markets

EXCELLENT
To collaborate with clients to produce excellent business results

DIFFERENT
To suggest different communication strategies and creativities

Business Overview
If you stick to traditional methods of advertising in this era of significant changes in the media environment and consumer trends, you will lose the ability to communicate with your consumers. With SK Marketing & Company, you can touch and change consumers’ minds and attitudes. At SK Marketing & Company, we have our own differentiated approaches and views that have helped us to lead the market and launch successful communication campaigns, as an ‘Integrated Communication Expert Group.’

Customized Message
SK Marketing & Company has successfully developed a uniqe system to fully understand a wide range of clients. Through this system, our communication strategy is always based on the customized and optimal message.

Understanding of Various Communication Interfaces
There is a wide range of interfaces for communication between companies and their customers. By understanding and recognizing these interfaces, we can effectively link companies and customers. We focus on how we can help clients to deliver a customized message to their targeted customers within a reasonable budget.

Expertise in Communication
SK Marketing & Company helps our clients to build a high level of brand equity by studying and identifying the nature of our client’s brand with our own approach. Through research and analysis of consumers, we formulate a consistent strategy that is then applied to brand diagnosis and media strategy establishment, which serves as a key factor in launching a successful communication campaign.

Introduction of Creative Out Pool System
SK Marketing & Company is committed to producing creative campaigns that meet the needs of a range of clients who run and own diverse businesses and brands. The ‘Creative Out Pool System’ is the result of our strenuous efforts. Our clients can be provided with optimized and tailored creative services that suit their businesses and brands through a number of diverse creative agencies.

New Communication Tools
For our small and medium-sized clients, the increasingly complex communications environment presents a new opportunity. This is because SK Marketing & Company delivers several types of tailored advertising by utilizing the most suitable media forms. In this way, we actively and innovatively respond to the changes in the communications environment.

Scope of Business
Advertising
New Approach to Communication through an Integrated Strategy
SK Marketing & Company has adopted an upgraded strategic process by combining the basic stage, in which the environment is analyzed and communication tasks are identified, with the next stage, in which a detailed communication strategy is established. Through this approach, a communications planner introduces a strategy from a broad perspective that encompasses the entire communication process.

In addition, we run the Creative Out Pool System, which gives our clients access to a diverse pool of creative talent. Under this system, we can select the most suitable creative agency for our clients, and generate the excellent ideas that can efficiently support their communication strategies.

Media Consulting
Integrated Media Strategy to Respond to a Changing Environment
SK Marketing & Company presents the Integrated Media Planning System, which creates the ideal synergies between the various forms of media, making no distinction between ATL and BTL. By deriving a media mix that is tailored to the brand characteristics of each client, this integrated media strategy will ensure more efficient communication.

Interactive Marketing
New Interactive Marketing Communication Solution
We give our clients a new marketing insight, which is essential in this age of digital and interactive media. We provide the new and different strategies that are necessary for integrated interactive marketing communication, on the strength of our unrivaled expertise and accumulated know-how. We show our clients how to optimize their online advertising and marketing activities.

Promotion
Multi-dimensional Promotion Strategy
If you are with SK Marketing & Company, you can learn promotion strategies that can capture customers’ hearts in a range of areas, including sales promotion, space communication, sports marketing, inner promotion and PR. Through optimal promotion strategies targeting key customers, and multi-dimensional promotion tools that utilize a range of fields, effective communication can be achieved.

Brand Consulting
Advanced Brand Strategy through Unique Brand Diagnosis Model
With our Brand Achievement Diagnosis Model, we are able to suggest a brand strategy that can be actually implemented in the stage of communication. This model helps you to come up with solutions to the problems found in each stage, from diagnosing brand’s soundness to discovering problems and formulating a marketing communication strategy. In addition, our model makes it possible to identify problems and find solutions from a comprehensive point of view.

New Communication Tool
New Advertising Business through Automation and Standardization
SK Marketing & Company introduces a new concept to the advertising business in Korea, by providing small and medium-sized clients with a tailored ad service at a lower price through the optimal combination of advertising channels. Through this approach, our smaller clients have access to the most effective and competitive marketing tools within their available budget limit. In addition, we are launching differentiated communication services that reflect the changes in the environment and in customer needs by continuously developing various new businesses.

Consulting & Research

- Main > Business > Consulting & Research

Business Brand
TILLION
The ending of the words centillion and octillion, ‘tillion’ is the brand name for our consulting and research company. Operated by marketing specialists, Tillion establishes marketing strategies that are designed to maximize the value of companies, products and brands. By doing this, Tillion always offers its clients more value than they expect.

Business Overview
The consulting and research business of SK Marketing & Company provides insight into a diversifying market environment, which we leverage to contribute to strengthening the marketing capacity of our clients. We help our clients by utilizing our own infrastructure, and by adopting different research and consulting methods when necessary.

Top Class Consulting Service
Our aim is to offer the best marketing consulting service to our clients based on our world-class marketing strategy and implementation consulting capability. With thorough knowledge of marketing theory and consulting methods, and rich experience across the industry, Tillion’s consultants can suggest the best solutions to our clients.

Accurate Market Information
At Tillion, we take pride in our ability to provide the accurate information that customers want by using specialized research tools. Not only do we provide accurate information swiftly, by adopting new methods like mobile research, we also offer key information through our own unique system that enables our clients to identify the relevant market in a multi-dimensional way. In addition, we pledge to provide the essential information that will enable our clients to lead the global market.

Scope of Business
Marketing Consulting
Corporate Strategy
Business portfolio strategy, IT convergence strategy, future business (Next Big Thing) development, global launch strategy, analysis of competition dynamics and scenario planning, market forecast, trend analysis, etc.

Marketing Strategy
Product positioning strategy, pricing strategy, distribution strategy, promotion strategy, brand & branding strategy, customer loyalty & membership strategy, etc.

New Product Development
New product launch strategy, new business model & new product development, development of new product concept, implementation consulting, etc.

Marketing Research

Quantitative Research
Survey, mobile research, on-line research, etc.

Qualitative Research
FGD, in-depth interview, observation, etc.

New Methodology
Eye tracker, CEM analysis, etc.

Marketing Training

Customized Marketing Training
Customized training service based on an evaluation of the marketing capability of each company
Customized training service based on a needs analysis of each company

Group Marketing Training
Basic course to develop marketing capability,
Several courses to train marketing consultants, market research specialists, and affiliate marketing experts

Online Contents on Marketing
Online marketing contents service related to marketing trend
Formal e-Learning service about marketing

Commerce

- Main > Business > Commerce > Gifticon

Business Brand
GIFTICON
The name "Gifticon" is a combination of the words 'gift' and 'icon'.

Business Overview
For consumers, Gifticon is a convenient tool to give gifts to their friends, while corporate clients can utilize it as a new marketing platform that achieves the maximum profit with minimal costs.

<Visit the Gifticon website>
Mobile Gifts, a New Concept in Gift-Giving,
Gifticon is a service that enables consumers to select a gift, either online or through a mobile phone, and send the gift to another user’s mobile phone. A message is sent with a bar code, and the recipient can exchange it for the actual gift at designated stores.

Combination of Network and Marketing Infrastructures
This mobile service is a joint venture that harnesses the broad customer coverage and network technology of SK Telecom and the affiliate and marketing infrastructure of SK Marketing & Company.

Consumer Coverage & IT Capability
POS development and WAP operation coordination / Agency business of data fee and SMS sending / Data server management / Customer-targeted PR / Response to patent-related issues / Promotion support

Partnership / Marketing Infra
Contract signing with partner companies and product sourcing / Investigation of new sales channels (OK Cashbag channel leverage) / Bulk sales and operation of B2B sales business agency / Promotion planning and operation / Development of long-term business model

- Main > Business > Commerce > Ofelis

Business Brand
OFELIS
The name "Ofelis" is a combination the French word "Félicité," which means great happiness, with an exclamatory "Oh!".

Business Overview
The combined word of Félicité, a French word that means great happiness and the exclamation “Oh!” signifies one’s happiest moment. At Ofelis, a comprehensive cultural and living place that hosts a range of family gatherings, company banquets and cultural/artistic programs, you can enjoy your own moment of happiness.

<Visit the website of Ofelis>

Wedding Service
Ofelis provides the ideal location and services to customers who want the best wedding ceremony. Its sophisticated interior design, beautiful lighting and elegant bridal waiting room make it the ideal place to have a perfect wedding ceremony. Our banquet service, to which a strict quality control process is applied, our one-on-one customized service, and our wedding portrait service provide the best to customers that are celebrating their happy moment.

Family Gathering Service
If you are looking for the right place to have a family gathering, like a 1st birthday party, come to Ofelis. We will provide a separate hall for your party, to guarantee that you have a comfortable time. In addition, we provide the same quality of food and beverages as we offer through our wedding service. We make these efforts to ensure that you enjoy your best time at Ofelis.

Corporate Banquet Service
At Ofelis, you can also enjoy top banquet services that will ensure the success of your business. Successful business seminars and corporate banquets and events are guaranteed with our state-of-the-art A/V and lighting systems, and a service-focused approach that prioritizes the customers.

Culture and Art Program
Ofelis runs a variety of culture and art programs to suit the age and lifestyle of our customers, including marriage/pregnancy/childcare programs and creativity/leadership programs.

- Main > Business > Commerce > OK Wedding Club

Business Brand
OK Wedding Club
With the brand name, OK Wedding Club, we are expressing our will to provide a high-quality wedding consulting service, until our customers are satisfied and say "OK".

Business Overview
Marriage is a significant turning point in life. OK Wedding Club offers tailored wedding consulting services that meet the needs of customers in all aspects of wedding preparation, from booking a wedding hall to making overall reservations for the honeymoon. OK Wedding Club promises to provide a high-quality wedding consulting service, and not to be satisfied until the customers say “OK”.

<Visit the OK Wedding Club website>

Nationwide On/Offline Network
If you have any wedding-related questions, you can ask them on the websites operated by OK Wedding Club, whenever and wherever you want. You can also visit one of our offline consulting centers at a convenient location near you. We give you a chance to enjoy our broad online and offline network.

High-Qualified Wedding Planner
Our 130 professional wedding planners are ready to manage your wedding schedule on a one-on-one basis. They will help you to draw up a plan that meets your needs and your budget, and provide you with advance reservation services.

Accumulation of OK Cashbag Points
By using OK Wedding Club service, customers can enjoy as much as a 40 percent discount when purchasing wedding package products at our member stores. In addition, customers can accumulate 0.5% of the money they spend as OK Cashbag points.

Provision of Wedding-related Culture Service
Members can also participate in diverse cultural and information programs sponsored by OK Wedding Club, including a wedding fair, honeymoon fair and bridal class.

- Main > Business > Commerce > Benepia

Business Brand
Benepia
Benepia is the combination of Benefit + Utopia, thus meaning the 'utopia' of customized benefits. This concept expresses SK Marketing and Company's will to provide a wide range of customized solutions tailored to the diverse needs of each of our customers.

Business Overview
SK Marketing & Company owns and operates the BENEPIA business. We offer the flexible benefit plan on a commission basis and always strive to improve the happiness and wellbeing of our employees.
According to the flexible benefit plan, employees can select their own benefits from among a veritable buffet of benefits offered by the company to fit their individual tastes and needs according to their own criteria. We also call it the ‘Cafeteria Plan.’
Based on scientific and systematic consulting methods, our stable management system, and a diversity of differentiated offerings, we are able to efficiently design and manage all the health, wellbeing and lifestyle needs of your entire company.
<Visit the Benepia website>

01 Health / Medical Care
I will protect the health of my family. Medical checkups (linked to a number of hospitals including Seoul National University Hospital) Free consultation about checkup results / psychiatric consultation Dentistry / Oriental medicine services Recommendations for hospitals, clinics and pharmacies Checking living habits

02 Education / Self-development
Reawakening my potential. Discounts for English classes at qualified foreign language institutes, etc. Large training centers and private academies available at discounted rates Correspondence education via the Internet, etc. License courses / IT training courses / hobby courses Business school support
03 Tours / Leisure
My own rest after a hard day’s work We offer a variety of services at competitive and often deeply discounted rates… Domestic and overseas travel information as well as restaurant recommendations Domestic and overseas hotel and resort reservations Reservations for a variety of condominiums, pensions and hotels Airline ticket reservations Reservations for various sports events Use of recreation facilities of other companies

04 Home / Culture
Improving the quality of life
Discounted tickets for amusement parks, theme parks and museums Discounts for restaurants Reservations for domestic and overseas concerts and theatrical productions Discounted tickets for movie theater reservations Pro baseball discounts Various delivery services such as for flowers or cakes Moving service discounts

05 Welfare shop
My own shopping know-how resulting in low prices Cooperation with leading domestic Internet shopping malls Discounts of more than 30% available for popular items such as drum washers or microwave ovens Special-price offers based on our Buying Power Anniversary services Special seasonal products for Chuseok and New Year’s Day Customized screens for individual shopping malls Responsible handling of refunds / exchanges

LBS

- Main > Business > LBS

Business Brand
enNavi
enNavi, which adopts contents provided by SK Marketing & Company, is a navigation service that offers a range of additional functions. Unlike typical navigation services, which are confined to simply providing traffic information, the leading-edge service enNavi offers a range of next-generation services, including real-time traffic information based on TPEG, TTS (Text-to-Speech), digital-hub and multi-path information.

Business Overview
In the future, it is expected that navigation services will evolve into a ubiquitous hub in a vehicle through integration with various communication services. As the mobile environment further develops, location-based services (LBS) targeting customers on the road will also be expanded. In this situation, as the sole integrated provider of digital maps and traffic information in Korea, SK Marketing & Company plans to deliver new value to our customers through LBS business.

World’s Leading LBS Service
In 2002, we became the first company in Korea to launch a mobile phone-based navigation system. Since then, we have been introducing numerous services based on advanced telematics technology.

enNavi TPEG Service
In 2007, SK Marketing & Company unveiled its navigation software, enNavi service. As the only company in Korea providing nationwide traffic information, we formed a partnership with Munhwa Broadcasting Corporation (MBC), one of the three major national television and radio networks, to launch a TPEG service to deliver traffic information through DMB, and this service succeeded in capturing the largest market share. To ensure the effective collection of traffic information, we are operating taxi call services that use state-of-the-art telematics technology in Seoul and other major cities.

Global Digital Map Service
Thanks to our internationally-recognized technological prowess in the field of the digital map service, SK Marketing & Company has been selected as the official Korean map provider by several international companies, including Google, Yahoo and Tele Atlas.

Front Runner in the Global Telematics Market
By building on our competitiveness in electronic maps and traffic information services, we aim to sharpen our competitive edge in the navigation software and TPEG markets. In addition, we plan to launch more convenient location-based services for mobile users, which we will use to advance into the global market and take the lead in the international telematics market.

Scope of Business
Telematics
The T-map Navigation service provided by SK Marketing & Company and SK Telecom is one of the sub-brands of T-map, SK Telecom’s LBS. With this service, drivers can have access to a variety of information, including the quickest route, high-speed danger zones, restaurants and tourist attractions, and real-time traffic information.

Mobile Phone-based Navigation Service
Telematics services are mobile phone-based navigation services. Currently, SK Telecom is providing telematics services under the brand name of T-map Navigation service. As the number one player in the telematics market in Korea, we have introduced the first GPS phone-based navigation service in the world. With the release of a service that updates maps wirelessly through 3G networks in 2008, SK Telecom took the lead in the industry.

Key Services
Road Guide: Provides a travel guide to drivers through mobile phone voice messages and maps Safe Driving Guide: Provides information on dangerous road conditions and speed limits Real-time Traffic Information Guide: Provides traffic information on a real-time basis Neighborhood Information Guide: Provides information on basic conveniences in the neighborhood, including gas stations, parking lots, hospitals, etc.

Navigation

Navigation Software, enNavi
Launched in 2007, enNavi is navigation software that combines SK Marketing & Company’s digital maps with the sophisticated operating system of the T-map navigation service. enNavi has been attracting attention as the software solution that provides information to users through the fastest path.

Major Features
Power Search: Automatically searches information based on the type of search term used (name, address, phone number, etc.) Live Voice (TTS): Voice guide to text information, such as traffic situation and news, through TTS engine Wireless Map Update: Wireless updating of information like maps and safe driving route through Bluetooth network in SK gas stations Quick Path Guide: Guide to the quickest and safest paths based on real-time traffic information

<Visit the enNavi website>

Location-Based Services

Wide Range of Location-Based Services
SK Marketing & Company offers a wide range of services by using customers’ location information. We aim to deliver location-based services that make the lives of our customers more convenient by providing information such as the location of the closest hospital or gas station through mobile phones, or by measuring the driving distance at a golf course. In addition, with the growth of mobile-based LBS due to the expansion of 3G network service, we plan to develop and introduce more convenient and diverse location-based services.

Major Features of LBS business
Real-time traffic information, tourism & restaurant, road info map, T-map Golf, T-map story map, etc.

<Visit the T-map website>

Traffic Information Service
DMB Drive is a TPEG service brand that delivers traffic information on a real-time basis. This service is provided by SK Marketing & Company together with MBC, a terrestrial DMB provider, through DMB Data broadcasting channels.

SK Marketing & Company also has a call service brand, named NaviCall. Through a high-tech GPS, we enable our customers to access a safe taxi call service, while helping taxi companies to increase their profits.

Traffic Information Service based on GPS
The LBS business department of SK Marketing & Company is engaged in gathering information on traffic conditions in metropolitan areas and express highways by utilizing GPS technology. We provide this information to anyone who needs it, including website operators, mobile operators, navigation service providers and IPTV. We also provide TPEG service, a terrestrial DMB-based traffic information service, in collaboration with MBC. In addition, SK Marketing & Company runs a taxi call service, NaviCall, in order to expand the areas in which traffic information is offered. NaviCall connects customers to the closest taxi, and then uses the taxi location information to create traffic information.

<Visit the DMB Drive website>
<Visit the NaviCall website>

Digital Map
Top Level Digital Map Service
A digital map is a map that is stored in an electronic format. Unlike paper maps, it not only includes information on roads, lot numbers and buildings, but also includes important information like the number of traffic lanes and the speed limit. Digital maps are used in web portals, community sites, and mobile and navigation services, and its domains are being increasingly expanded. SK Marketing & Company, with its top-level digital-map, is the map provider for some of the leading portal sites in Korea, including Nate, Empas and CyWorld. We have been selected as the provider of Korean maps by major international map companies, including Google, Yahoo and Tele Atlas.

Global Business
Top-Level Digital Map Service
We aim to advance into the global market by capitalizing on the skills we have honed in the fields of gathering, processing and providing traffic information. To this end, we plan to build and open a traffic information center in China. SK Marketing & Company plans to make inroads into potential foreign markets, not only with traffic information services but also with mobile location-based services.

enCoupon
Korea’s one and only mobile gas filling coupon service
enCoupon is a coupon that can redeemed at SK gas stations to pay for gasoline.
The coupon can be easily downloaded using a mobile phone any time, anywhere.
It serves as a promotional tool that can be used by such business as insurance or credit card companies etc. who are looking for an imaginative way to reach out and serve their customers.

Digital Hub
Bluetooth based Navigtion Download Service
This Service supports a variety of information services that are communicated through devices such as navigation device, vehicle self-diagnostics devices, Highpass terminals and other such specialized services. The service can be accessed through Bluetooth communication base station installed at nation-wide SK gas stations, thus greatly enhancing their marketing capabilities.

DREAMER

Highly-qualified Talent

- Main > Dreamer > Highly-qualified Talent

Highly-qualified Talent
What Kind of Employees Does SK Marketing & Company Want?
Those who put the M&C spirit into practice, while keeping the SK values in mind.

What are SK Values?
SK values are values shared by all SK employees, and serve as a standard in behavior and decision-making.

Confidence and Passion for SK’s Philosophy
Possessing the will to devote oneself to the sustained progress of the company, considering the development of the company as one’s own, and creating and sharing happiness

Voluntary & Motivated Attitude toward SUPEX
Having the attitude to perform management activities through the voluntary maximization of intellectual involvement and willingness to achieve high management performance through pursuing SUPEX

What is the M&C Spirit?
The spirit shared and inspired by all SK Marketing & Company employees

Creative: Those who generate new values through open-mindedness and unique perspectives
Customer-Oriented: Those who always put the customer first, in order to guarantee continuous customer satisfaction
Passionate: Those who do not hesitate to make new attempts to ensure market leader status
Professional: Those who seek perfection in their work, based on insight and a strong sense of pride

HR Management Policy

- Main > Dreamer > HR Management Policy

Human Resources Management Policy
SK Marketing & Company is young.
SK Marketing & Company is fresh.
SK Marketing & Company is energetic..
SK Marketing & Company has a dream.
To turn our dream into reality, we are putting every effort into establishing a creative corporate culture and an innovative recruitment system.

Creative Corporate Culture

Fostering a Culture of Communication
SK Marketing & Company carefully listens to the opinions of each and every employee.
Our cyber discussion forum “Nanoomteo” and offline seminars are available for all employees to express their concerns to the CEO. We intend to build a barrier-free organization by holding ‘Cross Can-Meetings’ to facilitate understanding among different departments.

Horizontal Corporate Culture
SK Marketing & Company encourages horizontal communication among all employees to maximize creativity in the workplace. In this regard, we have adopted a unique system in which an employee’s title does not denote seniority, but rather reflects his/her work expertise.

Nurturing Integrated Marketing Specialists & Leaders

Exciting Job Market
There is a variety of value chains related to marketing at SK Marketing & Company. With our Strategic Job Transfer System, we offer our employees valuable opportunities to grow into integrated marketing specialists with profound insight.

Fostering SUPEX Marketing Leaders
SK Marketing & Company has set a goal of developing all of our employees into marketing leaders. Our employees are encouraged to participate in a variety of educational initiatives to develop and renew their marketing skills and competencies.

Providing an Environment that Ensures the Happiness of Employees

Refreshment Holidays
All employees have the right to work under supportive and encouraging labor conditions. For this reason, SK Marketing & Company grants a ‘Short Refreshment Holiday’ leave, designed to provide a well-earned break for hard-working employees. In addition, we also grant a ‘Long Refreshment Holiday’ system once every five years.

Cafeteria Benefit Plan
We strive to satisfy the diverse demands of each individual employee. Our Cafeteria Benefit Plan supports self-development and leisure activities such as travel expenses and book purchases, allowing our employees to enjoy benefits that suit their needs and preferences.

OASIS

OASIS is a place of refreshment for SK Marketing & Company employees. They can read books and have coffee in the ‘Book Cafeteria’, play ‘Wii’ in the ‘Entertainment Zone’, or take a rest in the ‘Relaxation Room’.

Recruiting Guide

- Main > Dreamer > Recruiting Guide

Types of Employment
The two types of employment can be classified into the recruitment of new employees and the recruitment of experienced professionals, depending on the purpose and method of the recruitment.
Our goal is to select new talents with great potential who can help us to realize our corporate vision, as well as highly-skilled professionals who have rich experience in each business field.

New Employees
• Open SK Group-recruitment in the latter half of each year
• Soft-landing support through mentor system
• Unique, competitive training System to develop world class, SUPEX marketing leaders

Experienced Professionals
• Top-talents recruited when necessary
• Applications accepted throughout the year to form a comprehensive HR pool

Recruiting Process
Application  Resume Screening  SK aptitude test / English test  Interview  Medical checkup
※ The recruitment process for experienced professionals varies depending on career experience.

Questions

<Contact Us>
※ Please feel free to contact us with any inquiries regarding our recruitment policy.

PR ROOM

News

- Main > PR Room > News

PR NEWS
(게시판)

Social Contributions

- Main > PR Room > Social Contributions > Social Contributions Activities

Social Contributions
In an effort to share the management philosophy of SK Group that places foremost value on maximizing the happiness of the community to which the company belongs, SK Marketing & Company has continuously engaged in social contribution activities together with its neighbors since its founding in 2008. SK Marketing & Company will continuously and actively engage in social contribution activities to ensure that its customers, employees and local community will be ever happier as the company grows. To achieve this goal the company will practice the management philosophy of SK which focuses on people and shared happiness.

SK social contributions making our community happier
Sharing happiness
Happy co-prosperity
Happy participation
Change
Happy change Participation
Fostering skills and talents through education
Eliminating the education divide for less fortunate youths Succession of SK education business 1318 Happy Zone Educational support for the less fortunate
Self-support and self-reliance of the less fortunate Self-support and self-reliance through work Happy lunch boxes, etc.
Job creation program
Volunteer services by SK employees
Participation of SK employees Season of happiness sharing Volunteer services of employees
'Sharing' by SK affiliates
Sharing SK technology and knowledge with society 1-company 1-representation program
Global sharing of happiness Taking the wings of happiness to the world Regional social contributions in countries such as China Support for international academics

- Main > PR Room > Social Contributions > Current Status of Social Contributions > Gifticon donations

Gifticon donations
SK Marketing & Company is engaged in diverse mobile donation activities with gifticon, a new mobile gift certificate. Digitally delivering analog emotion, gifticon is leading the new mobile donation culture.

Gifticon donation program 2010
- Haiti emergency relief gifticon
: From February 2, 2010 to April 30, 2010 we partnered with World Vision, an international relief and development agency, to sell gifticons to raise money for earthquake stricken Haiti. A donor can select any of the 6 gifticons representing a specific item such as bedding, hygiene kits, cooking kits and water purification tablets, and conveniently pay for them via gifticon. The selected items are then sent to Haiti through World Vision and the donor receives via the mobile phone the ‘gifticon-happiness certificate’ which contains images of World Vision activities. This program will make the donation more meaningful.

Gifticon donation program 2009
Muhan Dojeon (Limitless Challenge) 2010 calendar gifticon
In December 2009, the year 2010 calendar, made by ‘Muhan Dojeon’ (Limitless Challenge), MBC’s popular entertainment program, was released as mobile wallpaper. The mobile calendar wallpaper depicts the colorful expressions and stories of the Muhan Dojeon characters, while the total proceeds will be used to help the underprivileged.
<Visit the donation program>

Gifticon donations to be used to construct the SK Happy Handball Festival Stadium
In November 2009, a gifticon donation was released to raise funds for a handball stadium. Donors can freely choose an amount between KRW500 and KRW50,000. Their donations will be accumulated and used for the construction of the handball stadium to be completed in 2011. The names of the donors will be etched in the cornerstone of the state-of-the-art ‘dream’ stadium that will be used by everyone from young amateur players to members of the national handball team.
<Visit the donation program>

- Main > PR Room > Social Contributions > Current Status of Social Contributions > OK Cashbag Happy Week

OK Cashbag Happy Week
OK CASHBAG HAPPY WEEK is a representative event of OK Cashbag, which had been offered for 2 years from June 2007 to June 2009. This program gave customers an opportunity to use between 100 and 5,000 OK Cashbag points to buy OK Cashbag partners’ products worth KRW5,000~30,000, or enjoy performances like movies and musicals. The points used would accumulate and at the end of the year were donated to charity organizations.

Happy Week 2008
Happy Party of Love! (December 2008) SK marketing & company invited over 100 OK Cashbag member couples and held a year-end charity party on December 22 at the Ye Hall in Apgujeong-dong. The charity event featured a bazaar where participants could buy OK Cashbag partner products and items donated by the employees of SK marketing & company with OK Cashbag points. There was also a magic show and B-Boy and belly dance performances. The points collected at the bazaar, as well as admission fees, were used as social contribution funds. Happiness Sharing Ceremony with OK Cashbag Happy Week (December 2008) On December 26, SK marketing & company delivered 63,233,700 points, all raised during ‘Happy Week’ of this year, to the Korean Organization for Rare Diseases. The donation was used to pay the surgery expenses, hospital bills and rehabilitation costs of a total of 10 patients as well as to purchase medical supplies for their outpatient care.

- Main > PR Room > Social Contributions > Current Status of Social Contributions > Sharing Briquettes of Love Campaign

Sharing Briquettes of Love Campaign
The Sharing Briquettes of Love Campaign is a joint event between SK Energy and the Organization for Sharing Warm Briquettes of Love. As an affiliate of SK, SK marketing & company takes part in delivering coal briquettes to help ensure that low income families entirely dependent on briquettes for heating can stay warm throughout the cold winters.

Briquette delivery 2009
On December 17 SK Marketing & Company volunteered their service to deliver briquettes of love in Yangjae-dong, Seocho-gu. Although it was the coldest day of 2009, more than 40 volunteers delivered 3,600 briquettes to 9 households sharing their love with neighbors.

Sharing briquettes in 2008 (December 2008) On December 17, SK marketing & company engaged in the Sharing Briquettes of Love activity in Geoyeo-2-dong, Songpa-gu. Over 50 employees, including CEO Lee Bang-Hyeong, delivered more than 3,000 briquettes to 15 families. They enthusiastically did what little they could to help vulnerable neighbors stay warm during winter.

- Main > PR Room > Social Contributions > Current Status of Social Contributions > Happy-sharing Bazaar

Happy-sharing Bazaar
SK Happy-sharing bazaar is the charity event of SK Group. It has been held every winter since 2003 under the theme of the happy-sharing season. The proceeds are donated to Korea Food for the Hungry International, an international relief agency. SK Marketing & Company, an affiliate of SK, participates in the happy-sharing bazaar.

SK Happy-sharing Bazaar 2010
On January 27, 2010, SK Group held another ‘SK Happy-sharing Bazaar’ at the indoor square of Yongsan Station in Seoul in partnership with Korea Food for the Hungry International. Both SK employees and volunteers sold a variety of personal goods such as clothing, cosmetics and books that were donated by SK affiliates, items donated by SK employees, and the collections of participating celebrities. The total value was estimated to be about KRW200 million.In addition to the donations of its employees, SK Marketing & Company sold ‘Bosomi Chamomile Wet Tissue’ and ‘Say Wild Flower Body Lotion in Love with the Skin,’ which are OK CASHBAG coupon products. All of the proceeds from the bazaar were donated to Korea Food for the Hungry International, which in turn used the money to pay for the heating costs of needy families.

- Main > PR Room > Social Contributions > Current Status of Social Contributions > Small-sum donation

Small-sum donation
SK Marketing & Company joined hands with the affiliates of SK Group to participate in happy-sharing in everyday life through small-sum donations. Small as they are, the big-hearted sharing will go a long way toward making for a warm society.

Happy-sharing piggy bank 2009
Starting on December 21, 2009 about 26,000 SK employees collected coins in “happy-sharing piggy banks” for 3 months. A total of KRW210 million was collected and promptly donated to the Happy Nanum (Happiness Sharing) Foundation. The money was used to provide lunches for underprivileged children. All employees of SK Marketing & Company took part in the small-sum donation drive based on the happy-sharing piggy banks which helped feed about 1,300 underprivileged children.

기타 하단부 MENU

MENU on the lower part

Privacy Policy

With our website, SK Marketing & Company (www.skmnc.com) is committed to protecting your privacy and ensuring that you have an effective and safe online experience. All of your personal information is strictly managed under the relevant laws. This Statement of Privacy applies to the SK Marketing & Company website and governs data collection and usage that takes place through the site. By using the SK Marketing & Company website, you consent to the data practices described in this statement.

This statement is subject to change at any time, and for this reason we encourage you to periodically review this privacy statement in order to stay informed about how we are helping to protect the personal information we collect.

1. Collecting Your Personal Information

You can enjoy free access to almost all of the content in the SK Marketing & Company website without having to register as a member. To use the application menu, you are required to enter the following information. Optional items are items that you may enter at your own discretion.

Personal Information Collected for Job Application
- Compulsory Items: name, application ID, password, resident registration number, highest level of education, name of University, year of admission, year of graduation (or scheduled), military service, desired business area, phone number, email address - Optional Items: grade points, awards and citations, foreign language proficiency, etc.

2. Purpose of Collecting & Using Your Personal Information
SK Marketing & Company collects personal information for the following reasons.

- Name, application ID (or resident registration number), password
: To identify each individual using the application menu

- Email address, phone number: To provide notifications, confirm the opinions of users, handle user complaints, and provide the latest information on applications
- Highest level of education, name of University, year of admission, year of graduation (or scheduled), military service, desired business area, grade points, award winning experience, foreign language proficiency, etc.: To support application service

Please note that we do not collect any sensitive personal information that might violate the basic human rights of users, including race, ideology, place of birth, political inclination, criminal record, state of health and sexual preference.

3. Period of Retaining and Use of Your Personal Information

SK Marketing & Company will immediately discard your personal information after we achieve the purpose of its collection and use.

4. Process and Method of Discarding Your Personal Information
SK Marketing & Company will immediately discard your personal information after we achieve the purpose of its collection and use.

The process and method of information disposal is as follows:
- Process: Personal information entered for a job application is moved to a separate DB after it has been used, is stored for a certain amount of time as defined in the relevant law, and is then discarded. Personal information that has been moved to a separate DB cannot be used for purposes other than storage, unless required by law.

- Method: Personal information stored in an electronic file format is deleted, using technology that guarantees the impossibility of information recovery. Personal information printed on paper is discarded through a paper shredder or an incinerator.

5. Control of Your Personal Information

Except when otherwise described in this statement, the personal information you provide on the site will not be shared outside of SK Marketing & Company and with other companies or institutions without your permission. In particular, we are careful about the use and provision of your personal information in the following cases.

- Partnership: SK Marketing & Company may provide or share your personal information with our partners, in order to offer you more effective customer service. When we wish to provide your personal information to an affiliate, we will seek your consent in advance via email or letter. Such a notification will include to whom your personal information is being sent, what kind of personal information is being provided or shared, why that kind of personal information should be provided or shared, and until what date that personal information is protected and controlled. In the event of changes in partnership or termination of partnership, we will notify you and request your permission based on the same procedure.

- Data Transfer: SK Marketing & Company may share personal data with trusted partners to help us enhance efficiency of our work. In this case, we will notify you of the relevant details, including the name of the trusted partner, the range of personal data provided, and the purpose, process and time period of this data transfer.

- Sale/M&A: When the rights and duties of the service provider are transferred to another provider, the reason and the procedure of such transfer will be notified to you in detail. In this case, you are granted the right to withdraw permission regarding the use of your personal information.
Notification is given on the first screen of the SK Marketing & Company website at least 30 days in advance, while personal notification through email also needs to be done more than once. In the event of a sale or M&A, we are required to obtain your permission in a more active manner (opinions need to be expressed personally regarding the provision and sharing of personal information).

The following cases are exceptional.
- If required by relevant institutions to investigate under the law - If provided to sponsors, partners or research institutions in the form of personally unidentifiable information for the purpose of statistics, study or market research - If required based on the procedure designated by the related laws - Even in the case of above-mentioned exceptions, it is a rule that users must be notified. However, notification is not allowed in some cases based on legal grounds. For this reason, we will be committed to making sure that your personal information will not be provided and shared in a manner counter to the initial collecting and using purposes.

6. Deletion, Review and Modification of Your Personal Information
You may cancel, review and modify your consent regarding the provision of your personal information entered at any time. You may follow the procedure stated in our website, or personally contact the person in charge via phone or email.

If you request the modification false information, we will cease to use or provide that information until the modification is completed.

If we have already provided false data to third parties, we will immediately encourage them to change the data.

We take proper measures to ensure that deleting your personal information easier than collecting it.

7. Entrusting Your Personal Information

SK Marketing & Company may entrust the collection and control of your personal information to other trusted partners, when necessary to enhance service quality.

- In this case, we will notify you in advance via letter, email or our website. The notification details will include the name of the trusted partner, the entrustment period, and the relationship between our company and the partner.
- Trusted partners are required to maintain the confidentiality of the information, and are prohibited from using the information for any other purpose. We specifically define the responsibility issue, entrustment period and the discarding of returning information, and store it in both paper form and electronic format.

8. Protecting the Personal Information of Children

The SK Marketing & Company website does not collect personal data from children under 14 years of age.

9. Establishment and Operation of Tools to Automatically Collect Personal Information

The SK Marketing & Company website does not use any tools like cookies that collect automatically created personal data.

10. User Service Regarding Privacy Protection
SK Marketing & Company has a privacy department and has designated a responsible manager and a person in charge of privacy issues, with the aim of fully protecting your privacy and addressing your related complaints.

Responsible Manager

- Name: Pil-jin Kim
- Company: SK Marketing & Company / K-Hub Management & Service Team
- Title: Team Leader
- Email: privacy@skmnc.com
- Phone: 02-6390-3739

Person in Charge
- Name: Jung-yeon Kim
- Company: SK Marketing & Company / K-Hub Management & Service Team
- Title: Manager
- Email: privacy@skmnc.com
- Phone: 02-6390-3739

You may report any privacy complaints to the department or the person in charge. We promise to give you the right answer immediately.

To report other privacy violations or to seek counseling, contact the following agencies.
- Personal Information Dispute Mediation Committee (www.1336.or.kr/ 1336)
- Korea Association of Information and Telecommunication (www.eprivacy.or.kr/ 82-2-580-0533~4)
- Internet Crime Investigation Center, Supreme Public Prosecutors Office (http://icic.sppo.go.kr/ 82-2-3480-3600)
- Cyber Terror Response Center, National Police Agency (www.ctrc.go.kr/ 82-2-392-0112)

CONTACT US

If you have any question for SK Marketing & Company, please feel free to contact us.

Phone:
82-2-6390-3114
webmaster@skmnc.com

<Contact Information>

Affiliate Marketing 82-2-6390-3483 president@skmnc.com
Communication 82-2-6390-3516 mc10357@skmnc.com
Commerce 82-2-6390-3249 idole@skmnc.com
Consulting & Research 82-2-6390-3236 kwanhun@skmncl.com
LBS 82-2-6390-3843 leeligen@skmnc.com
Recruit 82-2-6390-3625 supexhr@skmnc.com
PR 82-2-6390-3644 yongsang@skmnc.com

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